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Salesforce Shares Slip After Mixed Signals in Market; Analysts Trim Price Targets Ahead of Earnings

February 19, 2026 19:26 By Olivia Martinez

Last Trading Date: New York – Thursday, February 19, 2026

On Thursday, February 19, 2026, Salesforce, Inc. (NYSE: CRM) experienced a notable pullback in its share price amid a confluence of investor concerns over slowing growth, mixed analyst revisions, and broader market softness, underscoring mounting pressure on enterprise software stocks. Salesforce closed the regular session lower and extended losses into after-hours trading as traders digested fresh analyst reports and positioned themselves ahead of the company’s upcoming earnings report.

Shares of CRM finished the trading day down approximately 2.5% at the close of regular session, reflecting a broad retreat in tech-heavy names that weighed on major indices throughout the day. The decline contributed to a broader drag on the Dow Jones Industrial Average, which swung lower on the session’s performance. In after-hours trading, shares extended the downturn, falling as much as 4.4% as reports circulated regarding internal cost cuts and investor skepticism over the pace of growth in the company’s AI business.(marketwatch)

Investors have been reacting to a slew of recent analyst adjustments that reflect both caution and guarded optimism. On Wednesday morning, BTIG Research lowered its price target on Salesforce shares to $260 from $335, while maintaining a Buy rating, signaling tempered enthusiasm for near-term performance even as the firm sees long-term value in CRM’s core offerings. Likewise, reports from Wells Fargo revealed a reduction in its price target to $235 from $265, accompanied by an Equal Weight rating ahead of quarterly results, suggesting that fieldwork points to limited upside in the short term. Additionally, Citigroup trimmed its target to $197 with a Neutral stance, highlighting divergent views among major Wall Street houses.(defense)

These revisions come against a backdrop of mixed longer-term analyst sentiment. Despite the cuts, major brokerage consensus still tilts toward a Moderate Buy, with the average target implying upside relative to current levels, driven in part by strong remaining performance obligations and continued adoption of Salesforce’s Agentforce and Data Cloud solutions. Analysts such as those tracked on TipRanks underscore that most ratings remain Buy or Outperform, even as some price targets are recalibrated downward in light of near-term macro headwinds.(tipranks)

Thursday’s market context further weighed on CRM shares, with the broader tape exhibiting volatility as traders wrestled with global growth concerns and mixed economic data. Major U.S. indexes saw muted moves, and technology stocks broadly underperformed as profit-taking emerged following recent gains. The Dow’s weakness was exacerbated by losses in heavyweight issues including Salesforce and other software peers.(marketwatch)

NYSE:CRM, Stock Market
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